Sökning: "Hedonic Shopping Motivation"

Visar resultat 1 - 5 av 17 uppsatser innehållade orden Hedonic Shopping Motivation.

  1. 1. The role of shopping motivations on sustainable consumer behaviour in the fast fashion clothing industry

    Magister-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Ezgi Tekergül; Anna Frederique Leonie Koning; [2023]
    Nyckelord :sustainability; fast fashion; clothing; consumer behaviour; sustainable consumer behaviour; shopping motivations;

    Sammanfattning : The purpose of this study was to better understand how consumers of fast fashion clothing with different shopping motivations consider sustainability during their purchase. The different shopping motivations are hedonic and utilitarian, which are respectively the emotion of shopping and the function of shopping. LÄS MER

  3. 2. The Metaverse - will consumers buy it? A quantitative study to predict consumers' intentions to use the Metaverse for shopping

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Erik Jondal; Oskar Kongshöj; [2022]
    Nyckelord :Metaverse; virtual reality; shopping; behavioral intentions; Hedonic-Motivation System;

    Sammanfattning : The interest in the Metaverse has recently captivated the attention of both individuals and organizations. In its most complete form, the Metaverse is envisioned to become a series of decentralized, interconnected virtual worlds where people can socialize, work, create, play, relax and transact. LÄS MER

  4. 3. Den moderna modebutiken : Kampen mot hållbar konkurrenskraft inom svenska trasitionella modebutiker

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Tobias Minin; Viktor Petersson; [2021]
    Nyckelord :Modern retail fashion store; retail death; Customer value proposition; hedonic; utilitaristic; shopping motivation; 3P; customer experiences; activities; competitive advantage.; Modern retail fashion store; retail death; Customer value proposition; hedonic; utilitaristic; shopping motivation; 3P; customer experiences; activities; competitive advantage.;

    Sammanfattning : I skuggan av den ökande svenska elektroniska detaljhandeln står en fysisk butikshandel inom mode på sin bristningsgräns. När allt fler konsumenter väljer att konsumera mode genom den digitala världen så kan det få förödande konsekvenser för den fysiska modebutikshandeln. LÄS MER

  5. 4. Scrolling on a Shopping Journey : A study of relationships between motivations to use social media, the customer journey and purchase intention

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Linn Gaddefors; Frida Tollqvist; [2021]
    Nyckelord :Social media; Uses Gratifications; Customer journey; Purchase intention;

    Sammanfattning : We are currently in the middle of the digital marketing era where technological developments have made it possible for customers and businesses to communicate around the clock. Social media is a tool that makes it possible for companies and brands to create and maintain relationships. LÄS MER

  7. 5. Transition Risk on a Consumer’s Journey : Influencing Concepts towards the occurrence of Transition Risk on a Consumer’s Journey on Virtual Reality Shopping

    Master-uppsats, Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Författare :Keariam Gebremichael; Saadul Islam Khan; [2020]
    Nyckelord :Virtual Reality; Virtual Environment; Transition Risk; VR retailing; UTAUT2; Digital platforms;

    Sammanfattning : Background: Retailing through Virtual Reality (VR) is faced with a dilemma of potential customers using the VR to look for products online, but somehow do not make a purchase online and prefer to visit the physical stores instead. This phenomenon is referred as Transition Risk. LÄS MER