Sökning: "Ingrid Roth"

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  1. 1. Increasing Customer Experience in e-Commerce Packaging

    Master-uppsats, Lunds universitet/Innovation; Lunds universitet/Förpackningslogistik

    Författare :Amanda Råsberg; Ingrid Roth; [2014]
    Nyckelord :e-commerce; Packaging; customer experience; customer value; clothing; Technology and Engineering;

    Sammanfattning : The e-commerce market is growing explosively and the competition between retailers grows larger every day. Companies will have to step up their offers in order to keep customers, and one way to do this is to improve their packaging. LÄS MER