Sökning: "Ioann Sakellariou"

Hittade 1 uppsats innehållade orden Ioann Sakellariou.

  1. 1. Online Atmospherics in Mass Customization

    Magister-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Ioann Sakellariou; [2016]
    Nyckelord :Mass customization; online atmospherics; fashion industry; high taskrelevant atmospheric cues; Stimulus-Organism-Response model; social media;

    Sammanfattning : Online retailing has grown rapidly and nowadays consumers’ needs become more and more demanding. Mass customization satisfies the need of customers for individuality. However, in order for retailers to offer a satisfying shopping experience, they need to take into account their retail environment. LÄS MER