Sökning: "Irina Zirke"

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  1. 1. Branding strategies of Swedish 'new-luxury' fashion brands

    Magister-uppsats, Ekonomihögskolan, ELNU

    Författare :Irina Zirke; Bentalhoda Atashi; [2011]
    Nyckelord :Marketing; Branding; Luxury; Fashion; Sweden; Brand management; Clothing;

    Sammanfattning : Sweden is a country that has a rising fashion significance; with Stockholm as one of the most acknowledge fashion capitals. ‘Branding strategies’ of fashion brands, especially in the multi-billion Dollar luxury industry are gaining academic significance. LÄS MER