Sökning: "Jacob Tengelin"
Hittade 1 uppsats innehållade orden Jacob Tengelin.
1. A comparative study between fully digital retailers and partly digital retailers on the Swedish sports nutrition marketMaster-uppsats, Göteborgs universitet/Graduate School
Sammanfattning : Digitalization has a big impact on the retailing market. Customer behaviour is changing towards an increasing preference for digital sales channels. It is a challenge for companies to adapt to the rapid market changes. Barriers of market entry for digital retailers are decreasing and the competition is getting tougher. LÄS MER