Sökning: "Jakob Segerslätt"

Hittade 1 uppsats innehållade orden Jakob Segerslätt.

  1. 1. How motivation can be explained by consumer engagement : A quantitative study on how consumer engagement affects motivation to rank and review in an online context

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Jakob Segerslätt; Christoffer Jensen; [2015]
    Nyckelord :Consumer engagement; motivation; price-comparison sites; online contribution; rank; review;

    Sammanfattning : Purpose: Explain how consumer engagement affects consumers motivation to rank and review on price-comparison sites. Hypotheses raised:H1 - There is a positive relationship between affective consumer engagement and theconsumer's motivation to rank products online. LÄS MER