Sökning: "Jakob Segerslätt"
Hittade 1 uppsats innehållade orden Jakob Segerslätt.
1. How motivation can be explained by consumer engagement : A quantitative study on how consumer engagement affects motivation to rank and review in an online context
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : Purpose: Explain how consumer engagement affects consumers motivation to rank and review on price-comparison sites. Hypotheses raised:H1 - There is a positive relationship between affective consumer engagement and theconsumer's motivation to rank products online. LÄS MER
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