Sökning: "Jenny Lilius"

Hittade 1 uppsats innehållade orden Jenny Lilius.

  1. 1. Kommunikation i sociala medier : Nya utmaningar för organisationer

    Kandidat-uppsats, Institutionen för kommunikation och design

    Författare :Jenny Lilius; [2009]
    Nyckelord :Social media; Organizational Communications; web 2.0; Sociala medier; organisationskommunikation; webb 2.0; omvärldsanalys;

    Sammanfattning : AbstractTitle: Communications through Social media – new challenges for organizations Kommunikation i sociala medier – nya utmaningar för organisationerAuthor: Jenny Lilius Location: University of Kalmar Language: Swedish Number of pages: 46 (62 including appendix) Level: BA Thesis in media and Communications StudiesAim: The main purpose of this thesis was to explore what kind of challenges organizations face when communicating through social media. Because social media is a new phenomenon the thesis also examined how organizations active in Sweden today looks upon, defines, monitoring what is said about them and uses social media today. LÄS MER