Sökning: "Jincy Kadukoyickal Jose"

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  1. 1. Behavioural Intention in the M-commerce : A study of the usage of M-commerce applications in Indian market

    Master-uppsats, Högskolan i Jönköping/IHH, Informatik

    Författare :Jincy Kadukoyickal Jose; [2019]
    Nyckelord :M-commerce; Behavioural Intention; UTAUT2;

    Sammanfattning : Background: Online shopping through mobile has become very popular around us today because of the unique value proposition of providing easily personalized, local goods and services at any time and anywhere. However, still, there are some challenges for users to adopt m-commerce as whole. LÄS MER