Sökning: "Jonathan Ingvarsson"

Hittade 1 uppsats innehållade orden Jonathan Ingvarsson.

  1. 1. They came, they saw, they adapted : How Swedish firms adapt when managing cross-cultural business relations with Japanese customers

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Jonathan Gustafsson; Daniel Ingvarsson; [2019]
    Nyckelord :Sweden; Japan; Managing Business Relations; Cross-cultural; adaptations;

    Sammanfattning : Culture is a strong part of people’s lives. When you are working with people and building relationships with them, it helps to have some perspective and understanding of their cultures. In the Japan business culture, there are several things that differentiate them from Swedish their way of conducting business. LÄS MER