Sökning: "Jose Ildefonso Gongora Chavez"
Hittade 1 uppsats innehållade orden Jose Ildefonso Gongora Chavez.
1. The role of Cryptocurrency in shaping customer loyalty
Master-uppsats, Umeå universitet/FöretagsekonomiSammanfattning : An emerging body of research has focused on cryptocurrencies and loyalty programs; nevertheless, there is still a significant knowledge void and potential for more investigation into this field and the relation between them. Research has given a limited amount of attention to the role that cryptocurrencies play, even though cryptocurrencies have the potential to radically alter the nature of value perception, which is an essential component of the design of any loyalty program. LÄS MER
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