Sökning: "Julia Wigerdt"

Hittade 1 uppsats innehållade orden Julia Wigerdt.

  1. 1. The Perception of Femwashing - A qualitative study of how women perceive femwashing

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Anna Haggren; Jennifer Larsson; Julia Wigerdt; [2022-08-04]
    Nyckelord :Femwashing; femvertising; authenticity; transparency; consistency; relatability; female empowerment; qualitative methodology;

    Sammanfattning : Women and men are commonly seen in advertising and are frequently used to exaggerate products and encourage consumption. Studies show that such advertisements could include sexual objectification, unrealistic stereotypes, and unrealistic views of specifically women. LÄS MER