Sökning: "Klara Rosenlind"

Hittade 2 uppsatser innehållade orden Klara Rosenlind.

1. 1. Don't Wash Your Greens: A study on CSR communication in e-commerce shipping and return policies

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Hanna Sundberg; Klara Rosenlind; [2022]
   Nyckelord :CSR communication; Greenwashing; E-commerce sustainability; Shipping and return policy; Service value;

   Sammanfattning : With the increase in e-commerce, the fashion industry has a far more significant impact on the environment than we could ever realise. E-tailers' free-of-charge returns are fueling today's high number of product returns, which account for one fourth of total e-commerce emissions. LÄS MER

3. 2. Datadriven förändring: Det är svårt att lära gamla hundar sitta - En kvalitativ studie om att vara datadriven i den svenska detaljhandeln

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Klara Rosenlind; Emilie Hartlev; [2020]
   Nyckelord :Customer analytics; Customer data; Customer insights; Data driven; Retailing;

   Sammanfattning : Retail companies have an enormous amount of customer data today. This gives them the opportunity to become more data driven in their decision making, by allowing them to analyze and understand their customers better, as well as creating insights that can be used when building strategies and increasing customer value. LÄS MER