Sökning: "Customer analytics"

Visar resultat 1 - 5 av 70 uppsatser innehållade orden Customer analytics.

  1. 1. Utilization of digital technologies in internationalization processes. A case study of high-tech SMEs in Sweden

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Jakob Funck; Marcus Schöneman; [2024-02-13]
    Nyckelord :Digitalization; Internationalization; SME;

    Sammanfattning : This thesis explores the role of digitalization in the internationalization process of Swedish Small and Medium-sized Enterprises (SMEs). In today's global economy, digitalization has become increasingly important for firms to remain competitive. LÄS MER

  3. 2. Low-No code Platforms for Predictive Analytics

    Magister-uppsats, Luleå tekniska universitet/Institutionen för system- och rymdteknik

    Författare :Soma Karmakar; [2023]
    Nyckelord :Low code; no code; Predictive analytics; databricks; azure; AWS; Google cloud;

    Sammanfattning : In the data-driven landscape of modern business, predictive analytics plays a pivotal role inanticipating and mitigating customer churn—a critical challenge for organizations. However, thetraditional complexities of machine learning hinder accessibility for decision-makers. LÄS MER

  4. 3. "Datacentrerat värdeskapande för sakens skull, det blir man bara fattig på" : Datadrivet värdeskapande genom BDA för kundupplevelsehantering för online-magasin

    Kandidat-uppsats, Umeå universitet/Institutionen för informatik

    Författare :Linus Andersson; Rebecka Hvirf; Kajsa Norman; [2023]
    Nyckelord :Datacentrerat värdeskapande; CXM; Customer engagement management; Big Data;

    Sammanfattning : The objective of this study is to explore how data-driven value can be created for online magazines through big data analytics for customer experience management. Big data analytics can help online magazines to gain insights into customer behavior, preferences, and needs, which can be used to create a better customer experience and provide assistance in the process of decision making. LÄS MER

  5. 4. Navigating the Era of Open Banking: The Opportunities and Threats of Open Banking - a Case Study of Nordea and the Open Banking Ecosystem

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Författare :Dennis Kiener; Ronaldo Sprenger; [2023]
    Nyckelord :Open Banking; PSD2; FinTech; Banks; Finance;

    Sammanfattning : Regulatory changes and shifts in technology enabled the rise of Open Banking. In this paper, we examine the opportunities and threats implied by Open Banking on traditional banks and the strategies on how to navigate the era of Open Banking, using Nordea as an example. LÄS MER

  7. 5. From Cost Spender to Value Provider - Using Data to Build and Sustain Brands

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Sofia Steerling; Louise Edlund; [2023]
    Nyckelord :brand management; brand building; brand sustaining; data; data analytics; Business Intelligence; data-driven decision-making; multi-brand company; Business and Economics;

    Sammanfattning : Introduction: Data has revolutionized how business is conducted and presents several possibilities for companies to capitalize on, namely data-driven decision-making, Business Intelligence, and marketing. However, how it pertains to brand management has not been covered. LÄS MER