Sökning: "Kodak culture"

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  1. 1. The Dawn of a New Era : A Case Study of an Incumbent Car Manufacturer’s Transition to Electric Cars

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Yashar Modiri; Oskar Olsson; [2020]
    Nyckelord :organizational ambidexterity; exploration; exploitation; dynamic capability; structural ambidexterity; domain separation; agile management; organizational inertia; ambidextrous leadership; senior leadership; transformation; knowledge diffusion; knowledge integration; goal alignment; innovation; electric cars; Volvo Cars;

    Sammanfattning : How do firms tend to their current viability while remaining competitive in the long-term? This question lays out the basis for this thesis by highlighting their conflicting logics through the concept of organizational ambidexterity. Literature makes a distinction between competing in mature markets and existing technologies (exploitation) versus new markets and new technologies (exploration). LÄS MER