Sökning: "Land Rover Defender"

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  1. 1. The Threats of Brand Rejuvenation: The Land Rover Defender Case

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Tiziano Filippini; Mihail Aittokallio; Emilia Marzouk; [2019]
    Nyckelord :Brand Rejuvenation; Brand Identity; Brand Kernel; Land Rover Defender; Business and Economics;

    Sammanfattning : Introduction: Brand rejuvenation stands for bringing brand up-to-date. Any brand might face at some point an aging issue. One way to handle this issue is to perform brand rejuvenation. However, the process of brand rejuvenation is not a simple process for the company. LÄS MER