Sökning: "Mihail Aittokallio"

Hittade 3 uppsatser innehållade orden Mihail Aittokallio.

1. 1. Developing a Brand Image on the B2B Market: An case study on the SaaS company PinMeTo

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Alexander Pataki; Mihail Aittokallio; [2020]
   Nyckelord :SaaS; Brand Image; B2B branding; B2B; B2B Market; Business and Economics;

   Sammanfattning : Developing a Brand Image on the B2B Market: An explorative case study on brand image of SaaS company PinMeTo 2020 BUSN39 A case study on PinMeTo with 7 semi-structured interviews. The purpose of this study is to explore the most important brand image elements for SaaS companies in a B2B market from an internal perspective and determine how they develop a brand image. LÄS MER

3. 2. Provocation and Millennials : Explorative study on millennials ́ emotional response

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Mihail Aittokallio; [2019]
   Nyckelord :Provocative Advertising; Millennials;

   Sammanfattning : Introduction​: Market has saturated in the point where customers are facing advertising overload. For companies it can be difficult task to achieve attention among desired target audience. Millennials have become one of the most valuable target group that companies are aiming to target. LÄS MER

4. 3. The Threats of Brand Rejuvenation: The Land Rover Defender Case

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Tiziano Filippini; Mihail Aittokallio; Emilia Marzouk; [2019]
   Nyckelord :Brand Rejuvenation; Brand Identity; Brand Kernel; Land Rover Defender; Business and Economics;

   Sammanfattning : Introduction: Brand rejuvenation stands for bringing brand up-to-date. Any brand might face at some point an aging issue. One way to handle this issue is to perform brand rejuvenation. However, the process of brand rejuvenation is not a simple process for the company. LÄS MER