Sökning: "Lina Krondahl"

Hittade 1 uppsats innehållade orden Lina Krondahl.

  1. 1. The Use Of Colors In Social Media Advertisements : An exploratory study about consumers’ mental response

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Rebecca Nilsson; Lina Krondahl; [2023]
    Nyckelord :Color; Marketing communication; Mental response; Cognition; Emotion; Perception; Red; Blue; Yellow; Instagram; Social media advertisement;

    Sammanfattning : The purpose of this study is to explore how the use of primary colors in social media advertisements influences consumers’ mental response, which was done by analyzing how consumers responded to the primary colors through cognition, emotion and perception in social media advertising posts. The theoretical framework was built on the concepts of primary colors (e. LÄS MER