Sökning: "Linda Yu"

Hittade 2 uppsatser innehållade orden Linda Yu.

1. 1. Challenges of implementing Big Data in large organisations: A case study

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Linda Carlsson; Da Yu; [2018-07-02]
   Nyckelord :Big Data; Decision Making; Decision Support; Information Systems; Implementation Challenges;

   Sammanfattning : This study examines the challenges faced by large organisations when implementing Big Data to support the decision process. Existing literature on Big Data implementation are limited and have not been focused on how the challenges affects the decisions at an organisation. LÄS MER

3. 2. Viral marknadsföring och den virusliknande spridningen av reklamklipp : En kvantitativ och kvalitativ studie om konsumenters beslutsfattande vid spridning av reklamklipp

   Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

   Författare :Tina Kling Åhlén; Linda Yu; [2016]
   Nyckelord :viral marknadsföring; reklamklipp; känslor; WOM; digital WOM;

   Sammanfattning : Society has become more and more digitalized. Thru time, consumers have built up a resistance for classic marketing strategies such as advertisement in magazines. The resistance for advertisement hasn’t yet become as strong in the digital world. One of many reasons for that is because the digital world is constantly evolving and changing. LÄS MER