Sökning: "Linyang Ding"

Hittade 1 uppsats innehållade orden Linyang Ding.

  1. 1. Luxury Market : a study of purchasing intentions for luxury goods in China

    Kandidat-uppsats, Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Författare :Linyang Ding; Fengqi Hu; Min Pang; [2013]
    Nyckelord :purchasing intentions; luxury goods; culture; economy; lifestyle; generations; China;

    Sammanfattning : Purpose/aim Culture, lifestyle and economy are the three factors that influence the purchasing intentions for luxury goods. The aim of our dissertation is investigating if the importance of the factors will be changed or not, with the changing generations in China. LÄS MER