Sökning: "Love Lima"

Hittade 1 uppsats innehållade orden Love Lima.

  1. 1. CONSUMERS IN LOVE : A model to consumers heart

    Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Gustavo Lima Moraes de Oliveira; Suzanne Meinders; [2018]
    Nyckelord :Brand love antecedents; consolidated model; brand identification; brand evaluation; experience value; screening process;

    Sammanfattning : PURPOSE To explain what impacts brand love. METHODOLOGY Quantitative approach, using online surveys, with a total of 462 participants. Additionally, a qualitative method was applied in the pre-study, using semi-structured in-depth interviews, and a total of 12 respondents. LÄS MER