Sökning: "Lowa Ek"

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  1. 1. Kommunikation för hållbart mode : En produktionsstudie om second hand-mode ur ett kommunikationsvetenskapligt perspektiv

    Kandidat-uppsats, Södertörns högskola/Medie- och kommunikationsvetenskap

    Författare :Lowa Ek; Lina Samuelsson; [2022]
    Nyckelord :Second hand; Fashion; Consumption; Communication; Strategic communication; Green Marketing; Second hand; Mode; Konsumtion; Kommunikation; Strategisk kommunikation; Grön kommunikation;

    Sammanfattning : This essay aims to, against the background of how today's second hand-fashion has come to change current concepts and new communication techniques, find out how businesses in the industry perceive their communication towards their recipients. The method used is qualitative and interviews have been conducted from the producer's perspective with a selection of relevant businesses within the industry. LÄS MER