Sökning: "Máté Kézy"

Hittade 2 uppsatser innehållade orden Máté Kézy.

1. 1. Enhancing Brand Experience Through UI Elements Aligned With Brand Values : An Investigation of the Interconnected Fields of User Experience and Brand Experience Within the Context of IKEA’s E-commerce Website

   Magister-uppsats, Jönköping University/JTH, Avdelningen för datateknik och informatik

   Författare :Ráhel Anna Balogh; Máté Kézy; [2023]
   Nyckelord :user experience design; user interface design; visual design; brand experience; e-commerce website; hedonic quality; brand values; UI elements;

   Sammanfattning : In today’s competitive landscape, shaping positive digital experiences with the brand is crucial for the company’s market success. The study aimed to investigate the interconnected relationship between User Experience (UX) and Brand Experience (BX) by exploring the potential for enhancing BX through the implementation of User Interface (UI) elements aligned with brand values within an e-commerce website. LÄS MER

3. 2. UI Design Trends InAutomobile DigitalMedia Players : How Trends Compare To User Preference In Sweden

   Kandidat-uppsats, Jönköping University/Tekniska Högskolan

   Författare :Máté Kézy; Adam Stendahl; [2022]
   Nyckelord :Human-machine interface; digital media player; car media player; UI design; car interface; automobile; driver preference; Volvo; Mercedes-Benz; Toyota; Kia; Volkswagen; VW; Apple CarPlay; Android Auto; Sweden.;

   Sammanfattning : This study aims to evaluate the preferences of drivers in Sweden, in regard to incar digital media players. As interfaces in cars, to some extent, are taking over thefunctionality of physical buttons and knobs, it is increasingly important for carmanufacturers to better understand what their users prefer. LÄS MER