Sökning: "hedonic quality"

Visar resultat 1 - 5 av 46 uppsatser innehållade orden hedonic quality.

  1. 1. Enhancing Brand Experience Through UI Elements Aligned With Brand Values : An Investigation of the Interconnected Fields of User Experience and Brand Experience Within the Context of IKEA’s E-commerce Website

    Magister-uppsats, Jönköping University/JTH, Avdelningen för datateknik och informatik

    Författare :Ráhel Anna Balogh; Máté Kézy; [2023]
    Nyckelord :user experience design; user interface design; visual design; brand experience; e-commerce website; hedonic quality; brand values; UI elements;

    Sammanfattning : In today’s competitive landscape, shaping positive digital experiences with the brand is crucial for the company’s market success. The study aimed to investigate the interconnected relationship between User Experience (UX) and Brand Experience (BX) by exploring the potential for enhancing BX through the implementation of User Interface (UI) elements aligned with brand values within an e-commerce website. LÄS MER

  3. 2. Konsumentbeteende inom mode under en tid av hög inflation : En kvalitativ studie som utforskar modekonsumenters upplevda värde och engagemang

    Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

    Författare :Emilia Lindsjöö; Jennifer Pithyou; [2023]
    Nyckelord :Fashion; Consumer Behavior; Buyer Journey; Involvement; Perceived Value; Mode; konsumentbeteende; köpresa; engagemang; upplevt värde;

    Sammanfattning : I kontexten av ekonomiska förändringar har skiftande konsumentbeteenden betydelse. Ett exempel är att den höga inflationen i Sverige har medfört ett förändrat konsumentbeteende gällande behov och köp av icke-nödvändiga varor som modeprodukter. LÄS MER

  4. 3. Digital Dimension of Luxury Automotive Brands: A multiple case study investigating hedonic value creation online

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Sara Horvath; Betty Sandberg; [2023]
    Nyckelord :Luxury Brands; Automotive Industry; Value Creation; Hedonic Value; Customer Experience; Digital Touchpoints; Customer Journey;

    Sammanfattning : In recent years, there has been a notable shift in the conventional strategies employed by luxury automotive brands towards a more digitalized customer journey. This shift reflects the changing landscape of consumer behavior and the growing influence of technology in shaping customer experiences. LÄS MER

  5. 4. Indian consumers' Purchase Intentions and Behavior : A Qualitative study on sustainable second-hand fashion consumptions

    Master-uppsats, Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Författare :Kesavan Madhavan; [2022]
    Nyckelord :Consumer behavior; Second-hand shopping; Purchase Intentions; Theory of Planned Behavior; sustainable consumption; fashion resale industry;

    Sammanfattning : Recent years have witnessed growing consumer interest in sustainable fashion and circular economy trends that focus on the make, use, and recycling. In several developed countries, consumers are more willing towards second-hand consumption. In India, the consumer attitude towards second-hand shopping has been slightly negative for several reasons. LÄS MER

  7. 5. The Value of School Quality Under Free Choice : An Empirical Study of School Quality on Residential Prices in Västerås, Sweden

    Master-uppsats, KTH/Fastighetsföretagande och finansiella system

    Författare :Akarsh Desai; Simon Karlsson; [2022]
    Nyckelord : Capitalization ; School Quality ; Choice Schools ; Compulsory School ; Hedonic Pricing Model ; Segregation ; Kapitalisering ; Utbildningskvalité ; Fritt skolval ; Grundskola ; Hedonisk Prismodell ; Segregation ;

    Sammanfattning : Education is one of the most important public goods that society can provide, and researchers have since long agreed that schools' performances are capitalized into residential property prices. However, all previous research is based on residential markets where school districts prevail. LÄS MER