Sökning: "Malcolm Sanchez Adolfsson"

Hittade 2 uppsatser innehållade orden Malcolm Sanchez Adolfsson.

1. 1. What Does Sustainability Mean? : A Study of Young Consumers’ Associations With, and Understanding of the Term Sustainability, Within the Fashion Industry

   Magister-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Henrik Berghe; Malcolm Sanchez Adolfsson; [2022]
   Nyckelord :Sustainability; fashion industry; young consumers; sustainability perception; environmental sustainability; social sustainability; consumer perspective;

   Sammanfattning : Purpose – The purpose of this study is to investigate how young consumers understand sustainability in the fashion industry: how they define it and if they consider both environmental and social sustainability. Design/methodology/approach – A qualitative method was used. LÄS MER

3. 2. Doez size matter? : A qualitative research on micro influencers creation of brand awareness for startups

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Jonas Hansson; Filip Hjertqvist; Malcolm Sanchez Adolfsson; [2021]
   Nyckelord :Micro Influencer; Influencer Marketing; Brand Awareness; Startup Companies.;

   Sammanfattning : Influencer marketing has in recent years developed as a new concept for both companies and individuals. Social media has presented a new way for companies to market themselves. The emerge has produced influencers and nowadays influencers need to be divided into different levels according to the number of followers. LÄS MER