Sökning: "young consumers"

Visar resultat 1 - 5 av 177 uppsatser innehållade orden young consumers.

  1. 1. Escaping the free zone - What makes users pay for freemium online content?

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Palin Wisarutnart; Konstantinos Tseperis; [2019-07-03]
    Nyckelord :Freemium; Purchase Intention; Behavioural Intention; Online Media Content; Subscription; Theory of Planned Behaviour; Technology Acceptance Model;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  2. 2. Contextualizing slow fashion – disentangling meanings of sustainable clothing consumption among young professionals

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Andrea Norberg; [2019-07-03]
    Nyckelord :Sustainability; Slow fashion; CCT; Identity; Status; Slow fashion consumer; Young Professionals;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  3. 3. REPLACE OR REPAIR? -A study of if fast fashion repair concepts like H&M Take Care can affect the intentions to repair clothing

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Malin Ficks; Margaux Karmestål; [2019-06-20]
    Nyckelord :Fast Fashion; Product-Service Systems; Sustainable Consumption; Theory of Planned Behaviour;

    Sammanfattning : Overconsumption and an increasing disposal of clothes is a troublesome development in thefast fashion industry, where millennials are major contributors. As there is a need for a majorshift towards more sustainable consumption, product-service systems in the shape of in-storerepair stations, like Take Care by H&M, is interesting to investigate. LÄS MER

  4. 4. How young consumers use retro brands and retro products to mediate and express discontent towards the present

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Max Olsson; Jacob Höglund; [2019-02-26]
    Nyckelord :retrofication; retro brands; retro products; nostalgia; enchantment; authenticity;

    Sammanfattning : .... LÄS MER

  5. 5. Uppfattar ungdomar kommersiella avsikter inom marknadsföring? : En studie om ungdomars medvetenhet på sociala medier.

    Kandidat-uppsats, Högskolan i Gävle/Avdelningen för ekonomi; Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Fredrik Petersson; Henrik Ylipukki; [2019]
    Nyckelord :Sårbara konsumenter; kommersiellt meddelande; beundran; sociala medier-marknadsföring; marknadsföring via influencers; medvetenhet;

    Sammanfattning : Title: Do young people perceive commercial intentions in marketing? - A study on youth awareness on social media. Level: Final assignment for Bachelor Degree in Business Administration Author: Fredrik Petersson and Henrik Ylipukki Supervisor: Jonas Kågström Date: 2019 – January Aim: The study aims to analyze young people’s awareness of the commercial purpose of influencer marketing on the social media platform Instagram. LÄS MER