Sökning: "Marcus Belfrage"

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  1. 1. Managerial response to eWOM posted by consumers from different cultures : A case study of the hotel industry in northern Sweden

    Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Författare :Marcus Belfrage; Lovisa Palo; [2020]
    Nyckelord :eWOM; culture; individualistic; collectivistic; hotel; managers; consumers; response; comments; reviews; positive; negative;

    Sammanfattning : Word of Mouth (WOM) is an ancient concept that has been around since the uprising of markets. However, due to the increased internet usage a new form of WOM has emerged called Electronic Word of Mouth (eWOM). The concept of eWOM takes form when consumers communicate with each other or a company online. LÄS MER