Sökning: "Marcus Belfrage"
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1. Managerial response to eWOM posted by consumers from different cultures : A case study of the hotel industry in northern Sweden
Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleSammanfattning : Word of Mouth (WOM) is an ancient concept that has been around since the uprising of markets. However, due to the increased internet usage a new form of WOM has emerged called Electronic Word of Mouth (eWOM). The concept of eWOM takes form when consumers communicate with each other or a company online. LÄS MER
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