Sökning: "Maria Contreras"

Hittade 3 uppsatser innehållade orden Maria Contreras.

  1. 1. Front-of-Package labels: Understanding the role of consumer self-confidence as a moderating influence on Front-of-Package nutrition label use

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Maria Contreras; Carla Paladines Martinez; [2020]
    Nyckelord :Front-of-Package nutrition labels; FOPL; consumer self-confidence; decision-making; Business and Economics;

    Sammanfattning : The aim of this research is to understand how consumers perceive nutrition labeling systems and whether the role of consumer self-confidence influences their behavior at the stages of evaluation of alternatives and purchase decision when purchasing food products. This study uses a qualitative methodology with semi-structured interviews; 11 Swedish young adults were interviewed in order to gain knowledge on their perceptions of the topic of research. LÄS MER

  3. 2. The Role of Online Brand Community and Social Networks in Corporate Brand Development: A focus on the machinery equipment industry

    L1-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Jiewen Cheng; Maria Contreras; Thuy Duong Nghiem; [2019]
    Nyckelord :B2B companies; Online brand community; Social networks; Relationship marketing; Corporate brand building; Business and Economics;

    Sammanfattning : Purpose – This paper aims to explore online brand communities on social media platforms, built by B2B companies in the machinery equipment industry, and how these virtual spaces can contribute to relationship marketing and corporate brand building. Design/methodology/approach – The paper adopts both literature review and a multiple case study approach of two companies, Caterpillar and John Deere, in order to provide in-depth understanding and new insights. LÄS MER

  4. 3. How Collective Marks Can Help Protect the Products of Guatemalan Artisans' Small Businesses in the Local and International Market?

    Magister-uppsats, Lunds universitet/Juridiska institutionen

    Författare :Maria Gabriela Contreras Aguilera; [2007]
    Nyckelord :International Human Rights Law and Intellectual Property Rights; Law and Political Science;

    Sammanfattning : The purpose of this work was to scrutinize and investigate how collective marks can help protect works of Guatemalan artisans' small businesses in the local and international market by promoting them as an organization-association or cooperative. The first chapter contains the introduction of this paper. LÄS MER