Sökning: "Jiewen Cheng"

Hittade 2 uppsatser innehållade orden Jiewen Cheng.

  1. 1. Occupational Burnout - An Organizational Challenge & Managerial Responsibility : A qualitative study on leadership and managerial factors’ impact on burnout. Case study conducted on four compulsory schools in Sweden.

    Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Elin Lundqvist; Jiewen Cheng; Kreshnik Fatos Elshani; [2019]
    Nyckelord :Burnout; Occupational Burnout; Employee Burnout; Organisation; Management; Organizational Structure; Organizational Strategy; Leadership; Responsible Leadership; Sustainable Human Resources; New Public Management; NPM; Public Sector Organisations; Utbrändhet; Utmattningssyndrom; Ledarskap; Ledning; Organisation; Organisationsstruktur; Strategi; Hållbar Organisation;

    Sammanfattning : Abstract Background Occupational Burnout is one of the greatest challenges affecting the labour markets today. It is mainly caused by prolonged stress exposure due to the psychosocial work environment and is nowadays the fastest growing cause of long-term sick leave in Sweden. It therefor affects both the society, organisation and individual. LÄS MER

  3. 2. The Role of Online Brand Community and Social Networks in Corporate Brand Development: A focus on the machinery equipment industry

    L1-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Jiewen Cheng; Maria Contreras; Thuy Duong Nghiem; [2019]
    Nyckelord :B2B companies; Online brand community; Social networks; Relationship marketing; Corporate brand building; Business and Economics;

    Sammanfattning : Purpose – This paper aims to explore online brand communities on social media platforms, built by B2B companies in the machinery equipment industry, and how these virtual spaces can contribute to relationship marketing and corporate brand building. Design/methodology/approach – The paper adopts both literature review and a multiple case study approach of two companies, Caterpillar and John Deere, in order to provide in-depth understanding and new insights. LÄS MER