Sökning: "Maria Guadalupe Sayd"

Hittade 2 uppsatser innehållade orden Maria Guadalupe Sayd.

1. 1. Fast or Furious: A study of attributes important to the online customer experience in fast fashion shopping

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Linnea Abrahamsson; Maria Guadalupe Sayd; [2022]
   Nyckelord :online customer experience; customer experience; fast fashion; Business and Economics;

   Sammanfattning : The primary aim of this paper is to investigate which attributes are most important to the online customer experience (OCE) in the fast fashion industry. Qualitative data was gathered through a netnography of online customer reviews and comments, and a comprehensive framework of attributes important to OCE in the fast fashion industry was constructed. LÄS MER

3. 2. Closing the loop: A study of Brand Activism in the Fashion Industry

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Thi Hong Anh Tran; Maria Guadalupe Sayd; Sebastian Van Dijkman; [2021]
   Nyckelord :Brand Activism; Brand Image; Brand Vision; Brand and Market Orientation; Core value gap; Business and Economics;

   Sammanfattning : Implications: The study provides practical implications for brand managers at fashion companies that wish to improve their branding and sustainable strategy while aligning with consumers’ value. The proposed framework recommends several strategies for handling image-vision gap... LÄS MER