Sökning: "Sebastian Van Dijkman"

Hittade 3 uppsatser innehållade orden Sebastian Van Dijkman.

1. 1. Taking the Pole Position - Towards a Holistic Positioning Approach

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Dominykas Vidziunas; Sebastian Van Dijkman; [2022]
   Nyckelord :Positioning; holistic positioning; strategic orientations; Business and Economics;

   Sammanfattning : .... LÄS MER

3. 2. Closing the loop: A study of Brand Activism in the Fashion Industry

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Thi Hong Anh Tran; Maria Guadalupe Sayd; Sebastian Van Dijkman; [2021]
   Nyckelord :Brand Activism; Brand Image; Brand Vision; Brand and Market Orientation; Core value gap; Business and Economics;

   Sammanfattning : Implications: The study provides practical implications for brand managers at fashion companies that wish to improve their branding and sustainable strategy while aligning with consumers’ value. The proposed framework recommends several strategies for handling image-vision gap... LÄS MER

4. 3. Engagera på social media. Vilka faktorer driver den svenska konsumenten till Customer Engagement på Instagram?

   Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Fred Berntson; Jesse Hannelius; Sebastian Van Dijkman; [2020]
   Nyckelord :Customer engagement; social media; CE; Instagram; Sweden; Market; Store Chain; Retailer; Business and Economics;

   Sammanfattning : Purpose: The aim of this study is to examine what attributes that drive the Swedish consumer to CE in Instagram for Swedish chain stores. Methodology: The authors used a quantitative methodology and examined 121 Swedish retailers. LÄS MER