Sökning: "strategic orientations"

Visar resultat 1 - 5 av 21 uppsatser innehållade orden strategic orientations.

  1. 1. Brand Positioning Unveiled: An Insider's Perspective from Industry Professionals

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Felix Ellqvist; Niklas Kjellander; [2023]
    Nyckelord :Brand Positioning; Brand Management; Market Orientation; Brand Orientation; Schools of Positioning; Business and Economics;

    Sammanfattning : Research Purpose & Aim: The purpose of this thesis is to shed light on how individual marketing- & brand-managers conceptualise and approach brand positioning. This study aims to vertically deepen the current knowledge of brand positioning in practice as well as horizontally broaden the literature by taking a unique managerial perceptual perspective. LÄS MER

  3. 2. ”Det här arbetet är ett litet hopplock av allt möjligt" : Dödsbohandläggning, en del av det sociala arbetets praktik?

    Kandidat-uppsats, Malmö universitet/Institutionen för socialt arbete (SA)

    Författare :Nina Widén; [2023]
    Nyckelord :Estate administrators; Dignity; Funeral costs; Municipal estate administration; Social work; Begravning; Begravningskostnad; Dödsbo; Dödsbohandläggning; Dödsbohandläggare; Gravsättning; Provisorisk dödsboförvaltning; Socialt arbete; Värdighet;

    Sammanfattning : Based on the legislators imposement of obligations to the municipal social committee and due to how municipal estate administration often is organized as part of social services; this study aims to examine the role and work of municipal estate administration to determine whether it can be considered part of social work practice.    With a qualitative approach and the use of semi-structured interviews based on a strategic selection of four participants, interviews were made to capture this matter, based on the estate administrators view on their professional role and the purpose and nature of the work. LÄS MER

  4. 3. Taking the Pole Position - Towards a Holistic Positioning Approach

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Dominykas Vidziunas; Sebastian Van Dijkman; [2022]
    Nyckelord :Positioning; holistic positioning; strategic orientations; Business and Economics;

    Sammanfattning : .... LÄS MER

  5. 4. Strategic Orientations and Brand Portfolio Management – A FMCG Case Study

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Julia Hüsam; Julia Herma Cornée Dorothée Bosveld; Linnéa Nordmark; [2022]
    Nyckelord :Strategic Orientation; Brand Orientation; Market Orientation; Brand Portfolio Management; Strategic Brand Management; FMCG; B2C; Business and Economics;

    Sammanfattning : .... LÄS MER

  7. 5. Bridging the Attitude-Behavior Gap : A case study for how an FMCG company may decrease the attitude-behavior gap

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Josefin Norstedt; Felix Sjölinder; [2021]
    Nyckelord :;

    Sammanfattning : Marketing has a vital role in encouraging sustainable consumption. The purpose of this study is to examine how a company’s holistic green marketing orientation affects the ability to decrease the attitude-behavior gap in the FMCG industry. The attitude-behavior gap is caused by different barriers consumers face in sustainable consumption. LÄS MER