Sökning: "Maria Kanerva"
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1. The Importance of Emotions in the Dynamics of Sharing Viral Cosmetic Videos
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Viral marketing is becoming an increasingly popular method of advertising in all industries. Current research in this field provides a general overview of the key points that cause an ad to go viral. Amongst them, emotions have been found to be one of main aspects of a video that cause it to be shared in social networks. LÄS MER
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