Sökning: "Cecilia Drozdz"

Hittade 1 uppsats innehållade orden Cecilia Drozdz.

  1. 1. The Importance of Emotions in the Dynamics of Sharing Viral Cosmetic Videos

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Cecilia Drozdz; Maria Kanerva; [2014]
    Nyckelord :wheel of emotions; strength; product category; emotions; cosmetics; market mavens; entrepreneurial marketing; Viral marketing; Business and Economics;

    Sammanfattning : Viral marketing is becoming an increasingly popular method of advertising in all industries. Current research in this field provides a general overview of the key points that cause an ad to go viral. Amongst them, emotions have been found to be one of main aspects of a video that cause it to be shared in social networks. LÄS MER