Sökning: "Marina Borrell"
Hittade 1 uppsats innehållade orden Marina Borrell.
1. The new frontier of co-creation : What are the drivers for consumers to engage in co-creation activities in the metaverse?Magister-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik
Sammanfattning : Research Question: What are the drivers for consumers to co-create in the metaverse and howcan companies use them to increase engagement in co-creation? Purpose: The purpose of this study is to get insight into how companies canincrease consumer engagement for participation in co-creation activitieswithin the metaverse. By enlightening the research community and businesses about the consumer perspective on the metaverse and the cocreation possibilities and what their drivers would be to engage in cocreation, companies can better target these individuals and ultimately increase their brand value. LÄS MER