Sökning: "Marketer-generated content"

Hittade 2 uppsatser innehållade orden Marketer-generated content.

1. 1. Managing negative eWOM in the retail industry : A qualitative study of proactive and reactive strategies

   Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

   Författare :Emma Landgren; Martina Lidberg; [2021]
   Nyckelord :eWOM; managing negative eWOM; proactive strategies; reactive strategies;

   Sammanfattning : In the fast pace of the development of the Internet and the increased use of it more and more people use interactive platforms to connect with each other. The increased opportunity and ability to share content with people around the globe has led to the emergence of eWOM. LÄS MER

3. 2. How User-generated content can be used to reveal the brand identity and image gap

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Annika Björlin-Delmar; Gustav Jönsson; [2015-06-22]
   Nyckelord :User-generated content; Marketer-generated content; Brand identity; Brand image; Social media; Instagram;

   Sammanfattning : .... LÄS MER