Sökning: "Martin Ericson; Magnus Gunnarsson; Madeleine Gustafsson"
Hittade 1 uppsats innehållade orden Martin Ericson; Magnus Gunnarsson; Madeleine Gustafsson.
1. Think inside the box : Understanding the role of internal branding for controlling behaviour in divisionalised service organisations
Magister-uppsats, Institutionen för ekonomisk och industriell utvecklingSammanfattning : This paper examines how internal branding can be integrated into the management control system to overcome the challenges faced by divisionalised companies regarding goal congruence and suboptimisation. A theoretical synthesis pointing out the similarities between management control and internal branding has been used together with the obtained information from interviews to create a new model on how to integrate internal branding into the management control system. LÄS MER
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