Sökning: "Martin Ericson; Magnus Gunnarsson; Madeleine Gustafsson"

Hittade 1 uppsats innehållade orden Martin Ericson; Magnus Gunnarsson; Madeleine Gustafsson.

  1. 1. Think inside the box : Understanding the role of internal branding for controlling behaviour in divisionalised service organisations

    Magister-uppsats, Institutionen för ekonomisk och industriell utveckling

    Författare :Martin Ericson; Magnus Gunnarsson; Madeleine Gustafsson; [2008]
    Nyckelord :Internal branding; management control; divisionalised organisations; goal congruence; organisational behaviour;

    Sammanfattning : This paper examines how internal branding can be integrated into the management control system to overcome the challenges faced by divisionalised companies regarding goal congruence and suboptimisation. A theoretical synthesis pointing out the similarities between management control and internal branding has been used together with the obtained information from interviews to create a new model on how to integrate internal branding into the management control system. LÄS MER