Sökning: "Martin Gothefors"

Hittade 2 uppsatser innehållade orden Martin Gothefors.

1. 1. Is Green the New Black? A Study of the Role of Sustainability in Nordic Venture Capital

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

   Författare :Hanna Louise Forsman; Martin Gothefors; [2022]
   Nyckelord :Venture Capital; Sustainability; ESG Investing; Impact Investing; Case Study;

   Sammanfattning : This thesis investigates the role of sustainability in Nordic venture capital. Using stakeholder interviews, the thesis aims to uncover the key drivers behind the industry sustainability momentum. LÄS MER

3. 2. Paketera upplevelsen - En kvantitativ studie om hur fraktförpackningar kan påverka köpupplevelsen online

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Martin Gothefors; Jesper Lundegårdh; [2019]
   Nyckelord :Signaling Theory; Packaging; E-commerce; Hedonic shopping motivation; Utilitarian shopping motivation;

   Sammanfattning : E-commerce is growing rapidly, and consumers demands on the online shopping experience are increasing. Meanwhile, retailers aim to offer a seamless online purchase journey where their brand is perceived as consistent throughout the process. LÄS MER