Sökning: "Mazvita Mawire"

Hittade 2 uppsatser innehållade orden Mazvita Mawire.

1. 1. Pack your bags: A Mulberry Repositioning case

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Emelie Pine; Mazvita Mawire; Angela Nunana Ahiaveh; [2020]
   Nyckelord :Brand management; repositioning; luxury brand; heritage brand; Business and Economics;

   Sammanfattning : In 2012, Mulberry, a well-established British fashion brand recognised for its leadership in the affordable luxury category appointed a new CEO. This CEO aspired to reposition the brand to a target a more premium segment. LÄS MER

3. 2. Exploring the Mediating Impact of Identity on Perceptions of Racially Diverse Fast Fashion Advertisements: Evidence from Millennial Individuals

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Angela Nunana Ahiaveh; Mazvita Mawire; [2020]
   Nyckelord :Business and Economics;

   Sammanfattning : .... LÄS MER