Avancerad sökning

Visar resultat 1 - 5 av 6 uppsatser som matchar ovanstående sökkriterier.

  1. 1. Värt att vara värd? : En kvantitativ studie om Mega-sport events påverkan på destinationsbild och reseintention hos svenska sportintresserade personer.

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Daniel Svensson; Olle Spetz; [2022]
    Nyckelord :Mega-sport event; nation branding; destination image; push and pull factors; Mega-sport event; nation branding; destinationsbild; push och pullfaktorer;

    Sammanfattning : This study aims to create a greater understanding of how mega-sports events can be used as a means of nation branding to influence the destination image and travel intention of the host nation. In this thesis, the authors, through a deductive approach and a quantitative research strategy, conducted a survey of Swedish people interested in sports. LÄS MER

  3. 2. Economic impacts of hosting a major sporting event : Did the 1998 FIFA World Cup have positive impacts on employment?

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för nationalekonomi och statistik (NS)

    Författare :Thomas Giraud; [2014]
    Nyckelord :;

    Sammanfattning : This paper examines the effects on employment due to a mega-sport event and more precisely this study demonstrates that the 1998 Football World cup in France had a significant positive effect on employment in the host regions. Moreover, it shows the impact differences between the host regions where some have been more affected than other. LÄS MER

  4. 3. The Olympic Games - Investor Mood and its Effect on the Stock Market

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Författare :Max Ladow; Johan Lagerholm; [2014]
    Nyckelord :Behavioral Finance; Investor Sentiment; Mega Sport Events; The Olympic Games; Non-parametric Test;

    Sammanfattning : In this paper, we study the Olympic Games and the outcome of the events from a behavioral perspective. As a proxy for investors' mood, a gold medal is used in order to show the impact on investors' trading behavior caused by a positive sport event. The dataset consists of 242 gold medals from eight Olympic Games between the years 1998 to 2014. LÄS MER

  5. 4. The Role of Mega-events in Country Branding : Case Study on Brand of Ukraine before European Football Championship 2012

    Master-uppsats, Karlstads universitet/Avdelningen för medie- och kommunikationsvetenskap

    Författare :Anastasiia Klonova; [2012]
    Nyckelord :country image; brand Ukraine; country branding; European Football Championship 2012; mega sport event impact;

    Sammanfattning : Successful presentation of a country as a brand and positioning its unique image on the global level can give significant opportunities for development and progress of the state in the different areas. This research applies theories on the country branding to estimate impact of mega sport events on the image of state. LÄS MER

  7. 5. Event Tourism Economical and tourstic impacts on regional economy : A study of Polish regions preparations for UEFA EURO 2012

    Magister-uppsats, Institutionen för ekonomi och företagande

    Författare :Kamil Zima; [2011]
    Nyckelord :tourism multiplier; economical and touristic impacts; event tourism; mega sport events;

    Sammanfattning : The aim of the study was to examine what the economic and touristic impacts of the sports event - UEFA EURO 2012 - will have on Polish regions. The essay was limited to some specific regions in Poland. Those regions were Gniewino, Malbork, Kalisz, Legionowo, Pommerian Province, Cracow, Olsztyn and Zamosc. LÄS MER