Sökning: "Milena Conny Annika Desch"

Hittade 1 uppsats innehållade orden Milena Conny Annika Desch.

  1. 1. Applying the Theory of Planned Behaviour to Predict the Consumption of Meat Analogues

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Alexej Mikus; Milena Conny Annika Desch; [2022-08-04]
    Nyckelord :Theory of Planned Behaviour TPB ; meat analogues; perceived sensory attributes; food curiosity; brand trust; consumer intention; consumer behaviour; sustainable consumption; food consumption; confirmatory factor analysis; structural equation modelling; binary logistic regression;

    Sammanfattning : The increasing trend to consciously reduce meat consumption is accompanied by a strong growth in the supply and demand of meat analogue products. This study aims to predict the consumer intention to consume plant-based meat analogues based on an extension of Ajzen’s (1991) theory of planned behaviour (TPB) with the four factors: perceived sensory attributes, brand trust, food curiosity, and socio-demographic characteristics and lifestyle determinants. LÄS MER