Sökning: "Moment of Truth Online"

Hittade 2 uppsatser innehållade orden Moment of Truth Online.

1. 1. Building Brand Reputation in the Digital Age: Identifying effective brand communication to win the moment of truth online

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Christian Hoffmann; Lisa Weithaler; [2015]
   Nyckelord :Moment of Truth Online; Consumer Decision-Making Process Online; Brand Communication; Brand Reputation; Brand Identity; Business and Economics;

   Sammanfattning : Thesis purpose: The central purpose is to deliver a theoretical and practical contribution to existing literature in the fields of brand identity as well as brand reputation and particularly brand communication as a connecting link, lying in between. Further, the authors attempt to provide thorough understanding of the influence of online brand communication on consumers’ decision-making process respectively the critical moment of truth online. LÄS MER

3. 2. Service på Internet – Hur service erbjuds av företag som säljer resor på Internet

   Kandidat-uppsats, Institutionen för ekonomi och företagande

   Författare :Carolina Björk; Anna Lengroth; Sofie Eggeborn; [2010]
   Nyckelord :web based service; service encounter; the moment of truth; service quality over the Internet.; Service på Internet; servicemötet; moment of truth; servicekvalité på Internet.;

   Sammanfattning : Business across the Internet has increased in recent years and most companies that are selling trips have increased their sales online. Many companies that are selling trips strive for customers to receive and experience a personal service online. The meeting between the client and a webpage service system on the Internet should work. LÄS MER