Sökning: "Nathalie Moser"
Hittade 1 uppsats innehållade orden Nathalie Moser.
1. All by myself? - Reluctance towards Digital Devices in Retailing.
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : The purpose of this study is to investigate the barriers of consumer adoption of digital technologies in retail stores. Specifically, this thesis examines the underlying reasons behind consumer reluctance towards the adoption of digital devices in retail stores and how to overcome this customer reluctance towards digital tools in retailing from a consumer perspective. LÄS MER
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