Sökning: "Nathalie Moser"

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  1. 1. All by myself? - Reluctance towards Digital Devices in Retailing.

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Raffaela Fiorini; Nathalie Moser; [2018]
    Nyckelord :Retail; In-Store Digitalization; Consumer Reluctance; Value Co-Creation; Self- Scanning Devices; Business and Economics;

    Sammanfattning : The purpose of this study is to investigate the barriers of consumer adoption of digital technologies in retail stores. Specifically, this thesis examines the underlying reasons behind consumer reluctance towards the adoption of digital devices in retail stores and how to overcome this customer reluctance towards digital tools in retailing from a consumer perspective. LÄS MER