Sökning: "Nicole Ailland"

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  1. 1. The Validity of Cultural Dimensions in the Development Process of International Advertising

    Kandidat-uppsats, Institutionen för ekonomi

    Författare :Nicole Ailland; Olaf Hähnel; [2006]
    Nyckelord :;

    Sammanfattning : Culture drives how people communicate and what they communicate. In addition, culture influences the people’s perception of advertisements. Understanding the consequences of cultural differences is, therefore, crucial for marketing and advertising people when it comes to the development of international advertising. LÄS MER