Sökning: "Ola Karlsson Eriksson"
Hittade 1 uppsats innehållade orden Ola Karlsson Eriksson.
1. Managing brand equity during an ongoing pandemic : A qualitative study in the tourism- and hospitality industry during covid-19
Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleSammanfattning : The aim for this study was to explore how small and medium enterprises (SMEs) in the Swedish tourism and hospitality industry have managed their brand during the covid-19- pandemic. To fulfill the aim the following research questions were asked; “How have SMEs in the tourism- and hospitality industry managed their brand equity during the covid-19 pandemic?” and “How have SMEs in the tourism- and hospitality industry worked with branding in social media to cope with the pandemic?”. LÄS MER
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