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1. 1. The First Date: an Investor Pitch

   Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Cornelia Johansson; Hanna Nilsson; Olle Stigenius; [2023]
   Nyckelord :Key words: Investment criteria; Pitch assessment; Venture capital firms; Venture capitalist decision-making; Pitch; Business and Economics;

   Sammanfattning : Research question: What investment criteria in a pitch do managers of venture capital firms assess and how does the information presented in the pitch affect their decision-making? Purpose: To examine and contextualize what investment criteria venture capitalists assess in the different levels of a pitch and analyze the effect of the information presented in the pitch on their decision-making. Methodology: A qualitative multiple case study with specific sampling. LÄS MER