Avancerad sökning

Hittade 3 uppsatser som matchar ovanstående sökkriterier.

1. 1. Findus horsemeat scandal - How should they handle a new food scandal?

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Amanda Claesson; Paulina Haux; Nathalie Tägt Ljungberg; [2018]
   Nyckelord :Business and Economics;

   Sammanfattning : .... LÄS MER

3. 2. The social media paradox

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Paulina Haux; Elisabet Lund; [2018]
   Nyckelord :Social media; Influencers; Conspicuous Consumption; Quality of Life; Consumer Behavior; Business and Economics;

   Sammanfattning : Title The social media paradox How social media and influencers affect consumers’ perception of quality of life Course Code BUSN39 Global Marketing Authors Elisabet Lund & Paulina Haux Supervisor Peter Svensson Keywords Social media, Influencers, Conspicuous Consumption, Quality of Life and Consumer Behavior Purpose The purpose of this study is to investigate how consumers perceive the consumption of influencers and social media and how it affects their QOL. Methodology The research has a phenomenology approach where the focus lies on consumers’ different explanations of different subjective experiences. LÄS MER

4. 3. Shoppa med känsla : En kvantitativ studie på hur förpackningar påverkar konsumentens inställning till köp

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Hanna Petersson; Paulina Haux; [2017]
   Nyckelord :känsel; paketering; produkt; betalningsvilja; sinnesmarknadsföring;

   Sammanfattning : This thesis is quantitatively investigating how packaging of mobilephone cases limit the consumer's willingness to pay, package evaluation and product evaluation. The tactile sense is central in this study. The empirical data in this thesis have been collected via a survey of 300 people in three different groups, each one half woman and half man. LÄS MER