Sökning: "Elisabet Lund"

Visar resultat 1 - 5 av 7 uppsatser innehållade orden Elisabet Lund.

1. 1. The Emotional Side of Strategic Communication: A Narrative Analysis of Brand Activist Campaigns and the Young Public's Emotional Response

   Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Alice Svärdhagen; Anna Elísabet Sölvadóttir; [2023]
   Nyckelord :Emotions; Brand Communication; Storytelling; Brand Activism; Public; Social Sciences;

   Sammanfattning : This thesis analyzes how the young public feels about communication efforts that seek to emotionally appeal to them, by investigating the example of brand activist campaigns. By applying narrative theory, the study examines how these campaigns are structured to evoke emotions and how the young public emotionally responds to them. LÄS MER

3. 2. Femvertising and its effects on brand image: A study of men’s attitude towards brands pursuing brand activism in their advertising

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Camilla Jacobson; Loubna Katalin Abdallah; Djenane Liasse; Elisabet Lund; [2018]
   Nyckelord :Brand image; brand activism; femvertising; attitudes toward advertisements Aad ; attitudes toward brands Ab ; Business and Economics;

   Sammanfattning : Purpose: The purpose of this paper is to investigate how brand activism in advertisements (specifically femvertising in this case) affects male consumers’ attitudes towards the brand behind the advertisement Methodology: The study is of qualitative nature, using primary and secondary data. Secondary data were gathered from academic journals forming the foundation for the theoretical framework. LÄS MER

4. 3. The social media paradox

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Paulina Haux; Elisabet Lund; [2018]
   Nyckelord :Social media; Influencers; Conspicuous Consumption; Quality of Life; Consumer Behavior; Business and Economics;

   Sammanfattning : Title The social media paradox How social media and influencers affect consumers’ perception of quality of life Course Code BUSN39 Global Marketing Authors Elisabet Lund & Paulina Haux Supervisor Peter Svensson Keywords Social media, Influencers, Conspicuous Consumption, Quality of Life and Consumer Behavior Purpose The purpose of this study is to investigate how consumers perceive the consumption of influencers and social media and how it affects their QOL. Methodology The research has a phenomenology approach where the focus lies on consumers’ different explanations of different subjective experiences. LÄS MER

5. 4. Ungdomar och idrott: en rättssociologisk studie om hur det idrottspolitiska programmet kan verka som en skyddsfaktor och vara brottsförebyggande för ungdomar i Lund

   Kandidat-uppsats, Lunds universitet/Rättssociologiska institutionen

   Författare :Anna Olsson; Elisabet Wikander; [2016]
   Nyckelord :adolescence; crime prevention; sociology of law; protective factor; sports; social control; political sports program; Lund; Social Sciences;

   Sammanfattning : The ambition of this essay is to achieve a greater understanding of how adolescence and sport can act as a protective factor and as crime prevention. All the positive effects that sports provide to all kinds of people are something that is even more important for adolescents (Riksidrottsförbundet (2009) Idrotten vill - idrottsrörelsens idéprogram 2016, s. LÄS MER

7. 5. Montessoripedagogik i idrottsundervisningen Idrottslärares förhållande till Montessoripedagogiken i idrottsundervisningen

   Kandidat-uppsats, Malmö högskola/Lärarutbildningen (LUT)

   Författare :Elisabet Friberg; Maria Lindgren; [2010]
   Nyckelord :Montessoripedagogik; sex grundprinciper; idrott och hälsa; tävlingsfokuserat; åldersintegrerat;

   Sammanfattning : Syftet med denna studie var att se om och hur Montessoripedagogiken används i idrottsundervisningen. Vi har använt oss av läroplansteorin som utgår från vad Bernstein (1971) och Lundgren (1979) framställt. LÄS MER