Sökning: "attitudes toward brands Ab"
Hittade 2 uppsatser innehållade orden attitudes toward brands Ab.
1. Femvertising and its effects on brand image: A study of men’s attitude towards brands pursuing brand activism in their advertising
L3-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Purpose: The purpose of this paper is to investigate how brand activism in advertisements (specifically femvertising in this case) affects male consumers’ attitudes towards the brand behind the advertisement Methodology: The study is of qualitative nature, using primary and secondary data. Secondary data were gathered from academic journals forming the foundation for the theoretical framework. LÄS MER
2. Is Political Activism the New Black? : Consumers' Attitudes toward a Brand that uses Political Activism in Advertisement
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : Background: In 2017, brands have started to use their advertisements to take stance in political issues. However, since this trend has emerged in 2017, research in the field is limited. LÄS MER