Sökning: "Petter Malmberg"
Hittade 1 uppsats innehållade orden Petter Malmberg.
1. How Corporate Social Responsibility affect brand image - A qualitative study
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : Background The market together with the demands on companies are ever-changing and it has for long been a growing trend for companies to work in a responsible way towards its society, Corporate Social Responsibility (CSR). CSR gives the opportunity of improving a company‟s brand image, but it has yet to been explored which dimensions of the well known- and cited CSR pyramid, that affect brand image among consumers. LÄS MER
Resultatsidor:
1