Sökning: "Petter Malmberg"

Hittade 1 uppsats innehållade orden Petter Malmberg.

  1. 1. How Corporate Social Responsibility affect brand image - A qualitative study

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Petter Hallberger; Amanda Malmberg; [2014]
    Nyckelord :CSR; Corporate Social Responsibility; Corporate Sustainability; Brand image; Sustainable strategic advantage; Business strategy;

    Sammanfattning : Background The market together with the demands on companies are ever-changing and it has for long been a growing trend for companies to work in a responsible way towards its society, Corporate Social Responsibility (CSR). CSR gives the opportunity of improving a company‟s brand image, but it has yet to been explored which dimensions of the well known- and cited CSR pyramid, that affect brand image among consumers. LÄS MER