Sökning: "Polona Vukman"

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  1. 1. Composition with Country and Corporate Brands. Capitalising on the Country Brand Values

    Magister-uppsats, Ekonomiska institutionen

    Författare :Silviana Mihalache; Polona Vukman; [2005]
    Nyckelord :Social sciences; Country brand; corporate brand; value-transfer; associations; Scania; Oriflame; SAMHÄLLSVETENSKAP;

    Sammanfattning : Background: The concept of countries as brands has been increasingly accredited once the postmodern global world became an every day experience. A strong country brand can provide corporate brands with a unique set of values, which supports their positioning on the international market. LÄS MER